WORK EXPERIENCE
Videographer - Jeni’s Splendid Ice Creams 5/2023 - 7/2025
•Supported Paid Media campaigns with custom assets, allowing the Marketing team to consistently outperform previous year campaign CTR and CAC metrics.

•Produced Jeni’s top Instagram Reel of all time, helping to grow brand awareness with 1.1 million organic impressions.

•Developed exclusive content to build national hype around new product launches and brand partnerships with Pop-Tarts, Lonely Ghost, and Olivia Rodrigo.


Creative Strategist - Root Insurance Company 6/2019 - 2/2022
•Led design teams and agencies on ad production projects, acting as a bridge between the Growth team’s business goals and creative needs.

•Orchestrated the development of a Root app demo product and a new UGC initiative, leading to ads with 2.5x better conversion rates on Facebook.

•Launched a cross-team effort on a customer landing page redesign and copy update, resulting in 19% more conversions, 2x user session time.

•Defined creative strategy and design framework for Facebook A/B tests, capturing customers with 2-4x higher lifetime premium values.


Media Producer - Sphero 5/2014 - 6/2017
•Created The Curious Adventures of BB-8 video series, racking up 18+ million views and helping BB-8 become the best-selling Star Wars toy of 2015.

•Collaborated with Sales on product demonstration videos, helping them win over new inventory partners during pitch meetings and national seminar events.

•Directed kids and teachers to produce promotional materials for the SPRK team (Students Parents Robots Kids), Sphero’s educational STEM program that introduces kids to coding.

Freelance Videographer/Editor - 2012-2019
•Collaborated with brands and tech start-ups on a variety of projects such as interviews, social media posts, and product demos.


•AVA Digital Awards Platinum winner - Social Media Campaign
•AVA Digital Awards Platinum winner - Directing (Short-form)