WORK EXPERIENCE
Videographer - Jeni’s Ice Creams - 2023-2025
•Filmed and edited exclusive content for Jeni’s brand partnerships with Olivia Rodrigo, Lonely Ghost, and Pop-Tarts.

•Produced banners, gifs, and video assets for seasonal flavor campaigns, as well as Jeni’s top Instagram Reel of all time: 1.1 million organic impressions.


Creative Strategist - Root Car Insurance - 2019-2022
•Managed designers and agencies on ad projects, acting as a bridge between the Growth team’s business goals and creative asset production.

•Oversaw the development of a Root demo product and launched a new UGC initiative, leading to ads with 2.5x better conversion rates on Facebook.

•Spearheaded a cross-team effort on a landing page redesign and copy update, resulting in 19% more conversions, 2x session session time.

•Designed static ads around brand USPs for Facebook A/B tests, capturing customers with 2-4x higher lifetime premium values.


Media Producer - Sphero - 2014-2017
•Created The Curious Adventures of BB-8 video series, helping the BB-8 droid become the best selling Star Wars toy of 2015 with 18+ million views.

•Supported multiple Sphero teams including Marketing, Sales, and C-Suite with content such as POP display videos and product un-boxings. 

•Wrote scripts and produced video resources for SPRK (Students Parents Robots Kids), Sphero’s STEM program that introduces kids to coding.

Freelance Videographer/Editor - 2012-2019
•Collaborated with brands and tech start-ups on a variety of projects such as interviews, social media posts, and product demos.


NOTABLE ACHIEVEMENTS
•Recognized in 2017 SHOOT Magazine’s New Director Showcase.

•2016 AVA Digital Awards Platinum winner for Social Media Campaign, Platinum winner for Directing (short format).