THE CURIOUS ADVENTURES
OF BB-8

Client
SPHERO x Star Wars

Marketing videos, social posts

Services
Concept / Storyboards
Art Direction
Producing, shooting, editing

Summary:

I created over 30+ fun video vignettes for sphero’s star wars robot launch, racking up over 18+ million social media views and helping
BB-8 become the top selling Star Wars toy of the year.

FEATURED ON:

01 - Background

Sphero partnered with Star Wars and Disney to create a robotic toy version of the BB-8 droid, the cute roly-poly robot introduced in Star Wars: The Force Awakens. For the launch and beyond, I was tasked with coming up with content that could be used across the company's many departmental needs (online marketing, social channels, trade show booths, and sales meetings).

02 - THe plan

My answer was 30+ mini adventures that I wrote, filmed, and edited. Each adventure was focused on showcasing the playful and curious nature of BB-8, told through a variety of interesting encounters, humorous situations, and mischievous scenarios.

Here are a few of my storyboards I pitched to the Star Wars licensing team. I’d usually build a deck of 3-5 concepts and send them to the Star Wars team for approvals. While those were pending and in review, I’d shoot my previously approved concepts.

03 - Storyboards

04 - A few Adventures

BB-8 and the spiky friend

BB-8 and the balloon

BB-8 and the snowdroid

BB-8 and the mirror

BB-8 and the switch

BB-8 and the pumpkins

05 - results

The Curious Adventures of BB-8 were an enormous hit for Sphero, bringing in 18+ million impressions across social media and coverage from some of the internet’s biggest tech news sites.

The videos also became a major tool for the sales team and in 2015, Sphero’s BB-8 app-enabled droid was the year’s top selling Star Wars toy.