The chronicles of darkside
Client
SPhero
Social - Video, Statics
Youtube, Instagram, facebook
Services
Concept / Storyboards
Art Direction
Producing, Directing, Editing
Summary:
A social video series I made for the launch of Sphero’s Darkside ollie robot.
01 - Background
For the launch of Sphero’s Ollie Darkside edition robot, I designed and produced a series of Instagram videos that slowly hyped up the product over the course of 2 weeks, leading up to the Darkside product launch.
02 - THe plan
I wanted to really focus in on the new sinister side of Ollie and used that as the foundation for the video, concentrating on speed, mayhem, and the transition from playing in the light to embracing the dark. So I designed and produced a series of Instagram videos that slowly hyped up the product over the course of 2 weeks, leading up to the Darkside product launch.
03 - Results
Lots of mayhem and lots of assets. The project created much of the creative needed for the launch campaign including social media posts, photo assets, gifs, and POP display/product videos.
